Award-Winning Email Journeys Help Drive Increases in Preventive Care for Louisiana Families
Date: 08/04/26
Baton Rouge, LA
Louisiana Healthcare Connections has been recognized with two Gold Awards in the most recent Digital Health Awards® competition for its innovative New Mom and New Baby email journeys, part of a comprehensive maternal and child health engagement campaign designed to connect families with critical healthcare services and resources.
Organized by the Health Information Resource Center™ (HIRC), the Digital Health Awards recognize the nation’s best digital health resources and communications programs. Louisiana Healthcare Connections’ winning entries were selected by a panel of distinguished digital health and communications professionals from among hundreds of submissions nationwide.
The award-winning email journeys were developed to guide expectant mothers and new parents through important milestones, providing personalized health information, preventive care reminders, developmental guidance, and connections to healthcare services during pregnancy and a child’s earliest years.
The recognition adds to a growing list of honors for the campaign, which has also received awards from the Public Relations Association of Louisiana at both the local and state levels.
"Every message in these email journeys was intentionally designed to meet members where they are in their healthcare journey with timely, relevant information they can easily understand and act on," said Perla Rodriguez, Digital Communications Automation Specialist for Louisiana Healthcare Connections. "By delivering personalized reminders, educational resources and encouragement at key moments, we created a digital experience that helps families stay engaged with preventive care and ultimately supports healthier outcomes for both moms and babies."
Beyond industry recognition, the campaign delivered measurable health outcomes and engagement results. Performance metrics exceeded campaign benchmarks by as much as three times industry standards, while Louisiana Healthcare Connections also recorded a nearly nine-percentage-point increase in well-child visits among members when compared to 2023 baselines.
The email journeys were one component of a broader maternal and child health strategy that combines provider partnerships, community outreach, digital engagement, incentive programs, social media outreach, and educational resources to improve access to preventive care and support a healthier Louisiana.
“These awards recognize the power of thoughtful, data-driven communications to improve health outcomes,” said Chris Broussard, Vice President of Communications and Engagement for Louisiana Healthcare Connections. “By connecting families with personalized information, we increased engagement, encouraged preventive care, and helped more children receive the well-child visits that support healthy beginnings. We're proud to see this work recognized nationally while making a measurable difference for Louisiana families.”
Louisiana Healthcare Connections serves approximately 350,000 Medicaid members across Louisiana, including more than 200,000 children and adolescents. The health plan continues to invest in innovative outreach strategies that connect members with preventive services and help improve health outcomes throughout the state. For more information on Louisiana Healthcare Connections, visit their website.
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About Louisiana Healthcare Connections
A Medicaid health plan serving the Louisiana Department of Health, Louisiana Healthcare Connections was launched in 2012 to provide the best benefits and programs possible to improve the overall health of the families and communities we serve. We are a company of Centene Corporation (NYSE: CNC), focused on identifying and removing barriers to good health with sustainable solutions that help improve health outcomes. Through a family of engaged employees, dedicated providers and community partners, we deliver care for the health of all with Medicaid Made Personal. For more information, visit their website.